lusalcedoc@gmail.com
I’m currently available for new work,
let me know if you need a digital
designer.
I’d love to talk about the next big thing!
Things I can do for you
Now let me show you some of my work :)
be innovatech
[Landing Page]
[IT services]
I transformed Be Innovatech’s landing from a "confusing dark box"
into a clear, high-converting ecosystem — making their value
proposition impossible to miss.
REIN
[Web Design]
[e-commerce]
How I built a digital space where Nike’s energy meets
Ralph Lauren’s elegance — one design, two identities.
Outlook
[Web Optimization]
[Mail]
I redesigned Outlook to reduce inbox anxiety — and made
emails actually enjoyable to open.
8th dimension
[App]
[Wellness]
We built an 8D sound experience to help Gen Z tune out the
chaos and reconnect with themselves.
Everything starts with an idea. Here’s how I bring them to
life through digital branding and visual storytelling.
*
PRODUCT DESIGNER
From the first “what if?” to the final “this works,” I design experiences that feel good and just make sense.
Desk research, interviews, usability testing
Product Architecture
Wireframing & Prototyping
Ux writing
BRANDING
Branding that’s not just beautiful—it's built to connect, convert, and actually mean something.
Brand personality & tone
Naming & value proposition
Visual identity system
Words aren’t just decoration—they guide, connect, and move people. I craft content that fits your brand and helps users find clarity in every
click—
Voice & tone definition
Content structure
UX writing & microcopy
CONTENT STRATEGY
Content hierarchy & flows
Cross-platform consistency (web & social media)
Hi :) I'm Lucía.
Specialized in creating the solutions you need and the experiences your users deserve.
A Product Designer based in
Argentina
About me
CLEAR
FUNCTIONAL
FLEXIBLE
PURPOSEFUL
SIMPLE
SMART
RELATABLE
CLEAR
FUNCTIONAL
FLEXIBLE
SMART
MENU
Open to work