Expected Impact
For the Brands → Created a strategic visual bridge that allowed two very different industries such as Nike and Ralph Lauren, to coexist within a single digital ecosystem. The impact was a seamless brand expansion that proved high-performance sportswear and luxury heritage could share the same "visual language" without friction.
For the User → Delivered a premium, unified shopping experience. By maintaining design consistency across both platforms, users felt a sense of exclusivity and trust, eliminating the "brand shock" that usually occurs in high-end collaborations.
The "Design Equity" → Established a scalable framework where the product became the protagonist, ensuring that the equestrian collection felt like a natural evolution for both brands rather than a forced partnership.
Visually, the composition follows a minimal, modern rhythm inspired by Nike’s structure, elevated through Ralph Lauren’s cinematic storytelling. Together, they shape a space where luxury and dynamism coexist — a system that adapts effortlessly to both brands while preserving REIN’s distinct voice.
How I worked the design out
Nike embodies energy, performance, and boldness. Its Swoosh is movement, victory, and speed — an icon that goes beyond sports. Their digital presence is sharp and structured: bold headlines, minimal copy, strong visuals. Nike owns performance-driven design.
What we know about both
brands
How I built a digital space where Nike’s energy meets Ralph Lauren’s elegance — one design, two identities.
Project type
Landing page
Design
Client
NIKE & Ralph Lauren
Nike’s energy and Ralph Lauren’s elegance fused into a new equestrian collection — crafted for riders who demand both style and strength.
My goal? Demonstrate how a single collection can be designed for two brands with completely different messages and aesthetics, while still feeling authentic to each of them.
Ralph Lauren is sophistication, heritage, and timeless luxury. Their brand identity leans on aspirational storytelling, stunning photography, and refined typography. Each collection feels unique and emotionally charged, always linked to tradition and lifestyle.
The challenge?
Create a product that seamlessly adapts to both Nike and Ralph Lauren — respecting their unique identities — so that, depending on where it’s presented, it naturally feels like an integral part of either brand.
Concept
Design Execution
The homepage was structured to reflect each brand’s digital ecosystem and interaction patterns, ensuring a consistent experience aligned with both design languages.
Discover both versions:
Reflection
REIN is a vision piece: an exploration of how two seemingly different worlds — sports innovation and luxury heritage — can merge to shape something bold, timeless, and unique.
It’s not only a fashion collection, but a statement of identity for modern riders.
lusalcedoc@gmail.com
I’m currently available for new work,
let me know if you need a digital
designer.
I’d love to talk about the next big thing!
MENU
Open to work