Outcome: Bridging the Gap Between
Design and Business Value
The redesign of Be Innovatech was more than a visual refresh; it was a strategic transformation of how the company connects with its users. By moving beyond the initial "modernization" request, I addressed the core issue: a lack of clarity in the value proposition..
Key Achievements
30% Increase in Estimated User Retention: Through a redesigned onboarding and information architecture, users spent significantly more time engaging with the content instead of dropping off due to complexity.
User-Driven Architecture: Identified through interviews and "user screening" that the original messaging was failing. I restructured the entire flow to ensure the business model was understood within the first few seconds of the journey.
From Confusion to Clarity: Replaced a friction-heavy experience with a clean, atomic-based design system that prioritizes cognitive ease and intuitive navigation.
Behavioral Impact: Comparative testing post-redesign showed that users remained focused and engaged with the new structure, whereas the previous design led to "attention fatigue" and high bounce rates.
The Bottom Line
I delivered a scalable digital ecosystem where clarity is the protagonist. The final product didn't just look "less dark" and "more modern", it became a functional tool that effectively communicates the brand's innovation, ensuring every scroll leads to a better understanding of the business.
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Open to work
Be Innovatech: From Confusion to Clarity —
Landing Page Redesign
Developed with
Wargo Studio
Project Type
Branding
lusalcedoc@gmail.com
I’m currently available for new work,
let me know if you need a digital
designer.
I’d love to talk about the next big thing!
The Execution
The Context
The client came to us with a clear but aesthetic-focused request:
"Make it modern, and please, make it less dark."
But before jumping into Figma, I took a pause, a sip of mate, and decided to look deeper.
The Challenge:
Does anyone know what they do?
I analyzed the current site not just as a designer, but as a potential customer. I ran 5 quick interviews to see if people actually understood the value proposition on the first scroll. Spoiler alert: nobody got it. The page looked "okay," but it was failing at its main job: communicating the business.
The Strategy: Rethinking the Structure
Before talking about colors, we sat down with the client to redefine the information architecture. We needed to simplify the message to increase retention and, most importantly, drive those clicks to the contact button.
I started by defining the new user flow and a moodboard that felt "light" and "innovative" without losing the tech edge.
Once the concept was approved, I built the Design System from scratch using an Atomic approach. Since this was a tech-focused brand, I wanted the experience to feel alive, so I planned every hover and micro-interaction to give the user constant feedback.
