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Open to work
How I built a warm, grounded brand for a Córdoba-based
e-commerce.
Project type
Branding
Developed with
Wargo Studio
lusalcedoc@gmail.com
I’m currently available for new work,
let me know if you need a digital
designer.
I’d love to talk about the next big thing!
The Brief
Javier and Regi, owners of a Córdoba-based metal workshop brand (Herrería Los Molles), wanted to launch e-Fuegos, an ecommerce-only brand that centralizes and distributes their entire fire-related product line.
The vision:
A strong online identity.
Brick-and-mortar stores that act as showrooms and customer service hubs.
A brand that feels modern, aesthetic, "canchera", but also human, warm, and familiar.
"If e-Fuegos were a person, they’d be that friend who knows how to make a perfect steak, cracks a beer for you before you ask, and has a garden everyone wants to hang out in."
